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Cyber Monday is usurping Black Friday, changing retailers’ offers

Source: Abha Bhattarai, Washington Post (Paid Registration)

While many brands lock in their Black Friday plans months in advance—and commit to print ads and television spots promoting their predetermined doorbuster deals—Cyber Monday has become a game of fluid decisions and fast-changing strategies.

Read Full Article: Cyber Monday is usurping Black Friday, changing retailers’ offers

 

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